Spectre Square Attraction
Tools
Figma
Client
ART 3015 Class Project
Design Challenge
This project brings together the skills that you've learned into an end-to-end digital design project, beginning with planning and discovery all the way through implementation. Good UX, UI, and IxD design is expected. This includes research, data-informed decision-making, effective web writing, well-thought-out user experience, consistent and appropriate visual elements, etc.
You have been hired by a theme park to design a microsite. The goal of the site is to introduce people to a new attraction that will be launching soon. You get to choose the theme park you want to design for, come up with the proposed attraction, and clearly define a goal for your microsite. You should be able
to state the goal in one sentence.
Deliverables
Interactive Figma Prototype
Category
Interactive Web Design
Solution
My attraction is a new, immersive area that is theoretically in the works for Galaxy’s Edge at Disneyland Resort in Anaheim, California. I wanted the area to be inspired by the Star Wars Rebels animated series, which featured various planets, characters, and experiences that could be pulled together to create an immersive experience. Keeping with the Disney brand, I included interactive elements, shops, and restaurants as these are the types of encounters usually found within each area
of Disney’s parks. I used AI to give me a sense of the individual encounters to be included in my created area. And in my research, I was able to find lots of concept art from the actual series which tied in well with my ideas, as I wanted this website to be designed to serve as a sort of “coming soon” announcement for the area. This site would also serve as a hub for announcements and informative updates regarding the attraction.
