Design Challenge
Rebrand a global Early Learning Center. Use a comprehensive design process including research, analysis, business strategy, and organization to create a new brand identity program. Design the primary visual identity and apply it to a variety of brand touch points across print and digital media. Design a brand manual to understand who the brand is, what they stand for, and what they promise to deliver. Specify how to publish and fabricate elements of the brand identity system. This will serve as a guide for the way in which branded marketing materials are conceived and produced in the future.